New Zealand Wine Promotions




New Zealand born Tour Director John McFarlane has worked in hospitality and tourism for 35 years, with over a decade and half in the wine industry.

From the Glengarry Wine Merchant chain and traveling the world, John went on to become a Winery Promotions Manager before establishing New Zealand Wine Promotions Ltd in Auckland in 2002.

His first client was Alingi, the 2003 Swiss Syndicate Americas Cup Winner, but John doesn’t believe wine should only be enjoyed by the elite.

“Auckland and New Zealand Wineries have so much to offer both Oenophiles and Newcomers to the wonderful world of wine.” – John McFarlane

Awards and Recognition

Tripadvisor Five Star Certificate of Excellence 2012 – 2019

TripAdvisor’s Number 1 ranked Wine and Food Tour in Auckland 

Winner Best New Zealand Wine Tour Operator 2016 – 2018 Luxury Travel Guide Holiday and Tour Specialist Awards

Winner Best Australasian Wine Tour Operator 2017

Most Luxury Wine Tasting Experience 2017 Auckland

APAC New Zealand Business Awards Winner Luxury Wine Tasting Experience 2017

Most Luxury Wine Tasting Experience 2017 Auckland

Highly recommended – Viator

Highly recommended – Lonely Planet

Highly recommended – Fodors New Zealand Travel Guide

Highly recommended – Wine Destinations Magazine

Highly recommended – Frommers Guide

Highly recommended – The New Zealand Complete Residents Guide

Approved Department of Conservation Tour Operator

NZWINEPRO – Auckland Wine Tours is also an approved Department of Conservation tour operator. This means we pay yearly membership and visitation fees for each person when taking clients to some of our most protected areas like the Muriwai Takapu colony and other protected forest reserves that might include endangered or rare flora and fauna.

We operate to a specific code of conduct to ensure that we not only minimise our impact on these special areas, but contribute to the cost of the care and upkeep with regard to the great work that New Zealand Department of Conservation rangers and field officers do on a daily basis.